Marketing Activations
Experiential Marketing
Tonsser
As both Community Manager and Market Manager for Tonsser, I had the privilege to run multiple successful experiential marketing campaigns. This largely consisted of attending large tournaments, speaking with potential users at promoted events and training sessions, and creating fun activities (such as crossbar challenges) to interact in a more natural setting with the players.
Furthermore, I created several handouts, posters, pamphlets, and other physical promotional material to push Tonsser's brand to the appropriate target audience.
The results of these activations were some of the most successful promotions we've done in the US market. The activations generated a ton of new users as well as new commercial opportunities.
Promotion of Accounts
Cal Poly Corporation
Cal Poly Slo Days and Open House were two of my most all-encompassing experiences I had while working for the Corporation. I was tasked with creating the interactive and informational activities, coordinating with vendors, buying staff uniforms, and training and onboarding staff for the event.
One of my main responsibilities was to promote a strong understanding of the clients’ brand for the identified target audience, in addition to maintaining a good rapport and open line of communication with our clients. I have comfortably spoken in front of 300+ people to promote the different clients we represented.
