RESUME
Aug 2019 - Mar 2020
Account Manager, Healthcare Vertical
Kforce Inc
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Drove the growth of the firm through engagement of current/prospective clients, with an end goal of engaging Kforce as their staffing vendor of choice.
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Developed ability to successfully manage multiple priorities in a high-paced and fast-changing work environment, while meeting weekly KPI goals.
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Facilitated development of professional service agreements (including negotiating terms when necessary) between Kforce and clients
Apr 2019 - Mar 2020
Strategic Consultant,
International Expansion - Tonsser
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Tasked to create multiple market analyses for the US market
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Created a targeted GTM strategy for the identified markets of desired entry.
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Created data analysis to identify US scaling and launch opportunities.
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Served as market specialist to collaborate with staff on gaining an in-depth knowledge about the structure of the American youth soccer system.
Aug 2016 - Dec 2018
Marketing & Account Associate
Cal Poly Corporation
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Assisted in the client facing meetings, market research and analysis, copy writing, and content curating for social media.
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Oversaw creation of content for SLO Days and Cal Poly Open House, as well as coordinating with vendors, buying staff uniforms, and training/onboarding staff for the events
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Helped identify KPI's and became very comfortable using CMS software such as Sprout Social and Hootsuite
Mar 2021 - Current
Market Manager, US West Coast
Veo Technologies
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Managing the highest performing market globally in Veo, with the responsibility of creating and executing market strategies to drive sales and promotion of the product.
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Building and maintaining partnerships, developing commercial positioning, and driving market growth and collaborations nationally in order to increase awareness and demand for the product.
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Responsible for the total budget and spend, thus customer acquisition cost from initiatives.
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Creating brand awareness for Veo in the North American market through producing locally relevant content and campaigns.
Sep 2020 - Mar 2021
Market Manager, USA
Tonsser
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Responsible for executing GTM strategy, driving market growth, developing commercial positioning and partnership handling.
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Successfully created partnerships with all Texas MLS teams and Texas' largest youth org. South Texas Youth Soccer Association. This included the facilitating and development of partnership agreements, including negotiating terms when necessary.
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Responsible for creating and implementing marketing plan for US market, aligned with company brand compass and allocated budget.
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Responsible for creating ad campaigns and physical activations for the US market and worked with an external service to schedule the paid media campaigns.
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Managed US interns, handling onboarding, delegation of tasks and overseeing their individual development.
Mar 2020 - Sep 2020
Community Manager, USA
Tonsser
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Tasked to create multiple market analyses for the US market
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Executed a successful GTM strategy for the identified US markets
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Contributed to best practices for market-operations across all key markets
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Responsible for business development, marketing research, copy writing, and overseeing all US social media platforms.
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Collaborated with marketing team to develop omni-channel marketing strategies for multiple international markets
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Oversaw product ambassador program (ie. Content Capturers & Tonsser Creators) for the US market.
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Successfully created product awareness through digital and physical promotions
Accomplishments
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2018 Scholar Athlete of the Year
Academically number one student-athlete at Cal Poly in 2018. -
Captain and Athletic Scholarship,
Cal Poly Men’s Soccer. -
President’s List (Junior Year)
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Dean’s List (All 4 years)
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All-Conference team Junior and Senior year and All-Academic team.
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Mustang News - 2018 Newsmaker of the Year
Skills
Creative/Technical:
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CMS - Sprout Social, Later, Hootsuite
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Copy Writing
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Mobile Linking & Deep Linking - Branch
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Email Design - MailChimp
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Market Research
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Data Analytics - Periscope/Sisense
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SEO and Google Analytics
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Web Development - WiX, Wordpress
International:
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US Citizen and Danish (EU) Citizen
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Fluent in Danish/Scandinavian. Born in Denmark and have an understanding of the European culture and its target markets.
Education
California Polytechnic State University,
San Luis Obispo
Degree: Bachelor of Science in Experience Industry Management, December 2018
Concentration: Sports Management
Minor: Integrated Marketing Communications
Overall GPA: 3.64 (Cum Laude)